However, if there is consistency in the platform, that is the tendency to go down and flow year by year. What seemed to work well last year will not guarantee success again this year, and marketers should open their eyes and ears to sit one step ahead of their competitors in a busy digital environment.
With the lessons learned in 2021 still fresh in our minds, let’s take a look at what trends will continue to be important for Facebook advertisers in 2022.
5 Facebook advertisers should know about 2022
1. Video promotion continues
When it comes to increasing user engagement, video format attracts attention in a way that images and text will not be the same.
Video today takes up almost half of the time users spend on Facebook, ranging from simple slide shows to classic commercial style ads. Combined with effective targeting and call to action, this broad-based format results in a significant return on investment, and cannot be ignored by any modern marketing strategy.
Also important is that Facebook now sets each video in the feed as audio automatically, so in order to get your message out there, captions will need to be added in order to play along with the images. Minor details like this are what set the professionals apart from the emerging area, so make sure you adjust your video strategy accordingly.
2. Mobile advertising is essential
Mobile platforms have long held the limit on desktop and reduced tablet usage, so advertisers should make sure that their efforts are tailored to the different needs of mobile users.
On Facebook in particular, 98.5% of users access the forum via mobile. This shocking figure means that advertisers, who often work on desktops, have to make sure their ads are balanced and work with mobile viewers first and foremost.
The most common trap for mobile advertising is related to media formatting. Desktop imagery can appear distorted on a mobile phone, which is not a good look at any business. Keeping these little details in mind, as well as providing mobile ads with the specifications they need, will ensure a great return on investment for your efforts.
3. Stable social media stories lead to success
While 24-hour news is a feature of Snapchat, it has long been embraced by Instagram and Facebook. A staggering 300 million people use the news on Facebook every day, and the power to turn this attention into a positive action is appealing, to say the least.
Facebook ads can use news as a means of communication. News can show a successful copy of an ad or a popular article, directly linked to it. This will engage interested users from Facebook to your website, ultimately leading to conversions if all goes well.
It is a practical strategy used by many businesses for years, and shows no signs of slowing down by 2022.
4. The cost of Facebook ads will continue rise
Facebook has over a billion users and almost endless possibilities, but for advertisers these days, it is the most expensive game you can play. Although the scope varies considerably, the average cost per click (CPC) is approximately $ 1.72.
The visibility of businesses depends on how many financial resources are put behind them. If you have a healthy advertising budget and a decent conversion rate, it is easy to close this entry bar. Beginners and those small businesses that do not have a large savings will need to take additional steps to ensure that they see a decent return, or find other platforms to advertise.
When making your annual sales budget, be sure of the cost, and do not expect the price to be played in the Facebook world to drop anytime soon.
5. Personalized ads are a new trend
When it comes to efficiency, businesses that have some form of personalization after their marketing efforts will see a huge return on investment. In fact, 80% of consumers say that they are more likely to buy if they feel that marketing efforts are in line with their needs.
It requires more than just finding a prospective name directly on the topic, but combining a variety of products and services that match the customer profile. It is a matter of measuring and anticipating customer needs, and then making it as easy as possible for them to transform.
The importance of staying on top of Facebook ad styles
Those businesses that recognize and understand Facebook advertising styles give them the opportunity to spend money before their competitors catch up and adapt. Speed and efficiency are essential in today’s marketing game, so stay tuned to see which trends you dislike the most and which stars are emerging.