For a long time, all the many businesses needed was a simple website that proves that their company exists in potential prospects. Although these “brochures” have served their purpose, they are not designed to run a new business. Today’s consumer begins his or her consumer journey before he or she even begins to search the internet. That means more and more of your customers can search and search for solutions before they contact you and your site.
The term SEO (Search Engine Optimization) has various meanings and is often misunderstood. In this post, my purpose is to clarify what SEO is and what it is not, and to make the argument that search engine optimization is important for any business looking to grow by increasing its online visibility and website traffic from natural search results.
What SEO is not
When someone asks me what I’m doing, and I share that I’m working on developing a search engine, I wonder what the most common answers are:
- Is that the same as Facebook and Social Media Right?
- I need some of that, but the ads are too expensive.
- So you’re trying to trick Google into giving you high search rates, huh?
If you did not know, none of the above is SEO. For those who may still be confused, let me help you understand how SEO works.
Social is NOT SEO
Social media marketing (SMM) is a highly focused discipline that falls under the umbrella of digital marketing. The purpose of SMM is to build and grow followers on social media. While SMM can help grow your product, and having links to major social media sites is a combination, the social impact you have on SEO is small in most cases.
In his article Convince and Convert, SEO Specialist Eric Enge shares how society can play a role. Creating a synergy digital marketing campaign is where the real power lies. Using a social media platform and your SEO efforts can increase your visibility and generate more traffic.
Paid Search is NOT SEO
Search Engine Marketing (SEM) is the process of getting website traffic by buying ads on search engines. Although, SEO is focused on driving natural or “free” traffic from search engines to a website. Although many people believe that Google likes sites that pay for ads, that is not true. That doesn’t mean PPC can’t help. Rand Fiskin made a beautiful white board Friday with details on how PPC can help.
- Searchers who see an ad may click on the list of organisms.
- Searchers who have previously been featured on a site / product with ads may click> join> modify.
- Paid results greatly affect the quality of live clicks, especially in specific queries.
- Clicking on paid ads may result in increased links, comments, coverage, sharing, etc. which may increase the level of biodiversity.
- Bidding on search queries may affect the wider market near that search by changing search terms, promoting (or removing inspiration) content creation, etc.
SEO DOES NOT FORGET Google
Google’s goal is to deliver the best results available on a small scale. This means they want to help people find the right answers to their search query. Their brand identity and reputation are directly linked to the results they deliver. Therefore, they are very careful and do their best TO NOT FORGET.
Google has a team dedicated exclusively to ensuring that they are not deceived by the black hat SEO techniques. Its Web Spam team is dedicated to ensuring that garbage does not grow. This is not to say that side effects do not always go away, but in the end, when they find out you were abusive, you feel better. Good SEO plays on the rules and likes to give value to those who want the answer we want to measure.
So What is SEO?
What does SEO mean? SEO stands for “search engine optimization.” It is a process of developing a website to gain traffic with “free,” “organic,” “editorial” or “natural” search results in search engines. In other words, all links in search engines that do not have the word “ad” next to the link. While the word SEO seems very effective, not all such features. In fact, most of today’s SEO work is very creative and you should approach it at many angles.
Since the name itself seems to be technically inherent, many companies have offered to improve search engine optimization in their IT or Web Development teams. While these team members may not be able to manage professional SEO, there are other aspects of SEO that are often overlooked. Let’s dive deeper into what SEO is.
SEO is Technical
To say that there are no benefits to professional SEO would be absurd. In fact, in a recent article on SEO technology, I argued for the need for better SEO SEO. Although most IT or Dev teams have a basic understanding of tags and meta information, they often do not understand the importance of schema and structured data and how they affect search engine rankings and website visibility in search results.
Google also emphasizes in-depth user information when a visitor comes to your website. Professional SEO is also involved in tracking and making changes to improve key web features. Webmasters are measuring the loading of a web page that influences user experience and jump rate.
Good SEO will understand professional SEO and change search engine algorithms. They will also use all the tools in their hands to implement sound logical processes. This means adding structured data where necessary and ensuring that all pages are well-developed.
SEO is Art
Before an artist can paint a masterpiece, he must first tighten the canvas and apply a gesso layer. Once suspended, the canvas is strong and ready to be painted. In the same way, Technical SEO lays the foundation for everything else you do. Once you have a canvas to work with, it’s time to create.
SEO is an art. It is a combination