SEO is essential to ensure a steady flow of organic traffic into a content platform. That’s why in this article we list 5 essential practices for anyone who wants to achieve good results with their Off-page SEO.
Keep reading to find out more!
What is Off-page SEO and why is it important?
The concept of Off-page SEO can be a bit confusing for many people. There is a “false consensus” that off-page SEO is just building links to a website; however, this is just one of the characteristics of off-page SEO.
We can define Off-page SEO as any action done outside a website that aims to improve the positioning of the page in search engines. Of course, link building is one of the most important factors in off-page SEO, but it also includes building authority, social proof, and page location.
How do put this strategy into practice?
1. Look for broken links to strengthen Off page SEO
Usually, producing great quality content is enough to get good links, but there is a technique that can help in this process: hunting for broken links.
Through specific tools, such as Broken Link Checker, it is possible to find several broken links on the Internet that can be replaced by articles from your site. Then just contact the owners of those broken links and offer your article as a solution, earning the link in the process.
2. Produce infographics with relevant content
Infographics tend to be highly viral content and great for contributing to off page SEO.
In addition to going viral on social media, and ensuring social proof, infographics are still true magnets of links and make several communication channels cite the origin of the infographic when sharing the material.
3. Be present on social networks with verified pages
One of the elements that contribute to the positioning of a website in search engines is the social proof of its content. The more comments, shares, and likes a post has, the greater the social proof of that content and the website that hosts it.
Therefore, establish an official website presence on social media and share your content there to gain likes and comments, thereby building your social proof.
4. Be present in a local business directory
When we think of company websites, the so-called local SEO, focused on getting the company website to be found by nearby customers, recommends an Off page SEO technique known as NAP.
The acronym NAP comes from the English terms Name, Address, and Phone. When a company lists these three items on a contact page, Google will then look to check that data against a business directory (such as a classifieds list) to decide whether the data is real and from a legitimate company.
If the search shows a match, Google starts to see that page as a legitimate company and improves its positioning in searches.
5. Invest in the user experience on the page
It may seem contradictory, but the quality of a website (especially in terms of user experience) helps a lot to fulfill your Off-page SEO strategies. A website’s technical quality — navigability, structure, and features — leverages the effects of other Off page SEO techniques.
A well-designed, fast, and easily readable website will be more likely to receive links and be seen by search engines as an authority page. In addition, a website with features that make the user’s life easier will inevitably be shared more.
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