SEO is a set of techniques that allow you to place your website in the top positions when a search engine, such as Google, is used. As much as some thought it was necessary to pay to appear first (it really is possible to do that), most search results are numbered by your score. Even …
Content marketing and SEO are often seen as separate independent strategies. To create a content marketing strategy, you need to incorporate SEO. To do SEO well in today’s environment, you need quality content. In the video below, I share how we create content marketing strategies that improve organic visibility. Hello, how are you, welcome to …
There are many moving parts within a different digital marketing strategy; it is easy to confuse what is contributing to your marketing efforts and what is wasting time and money. By tracking your individual marketing activities and checking how everything works together, you will get a clear picture of how you can tailor your content …
Digital marketing is a rare place. Some marketers are drawn to their work because of their marketing interests, while others — especially content marketers — find it a useful way to use their creative writing skills to make a living. There is a challenge, however, in finding the right balance between creating and selling products. …